Just what is a ‘smart home’ anyway?
As more people use the term “smart home” to boost sales and prices, the definition of what exactly constitutes a smart home is coming under greater scrutiny. Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate, commented, “We need to have some sort of standard in our industry about what a smart home is and what it means. How is it relevant?” To that end, Coldwell Banker teamed up with CNET, a technology news and review website, to define the smart home: A home that is equipped with network-connected products for controlling, automating, and optimizing functions, either remotely by a phone, tablet, computer or a separate system within the home itself. Talk to your REALTOR® about how these new technologies are relevant to a listing and its potential.